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Since its inception, the adidas iconic Superstar shoe has stood for those who aren’t afraid to stand for something.
The idea behind the SUPERSTAR 2020 campaign was to “encourage Superstars to stand together, use their collective power to create the future they want to live in”. With its roots in both hoops and hip-hop, the adidas Superstar can’t help but live up to its name.
Rizlly transformed the Champs-Élysées retail space into Superstar arena, installing iconic Superstar furniture, custom-made DJ Booth and foosball table, Superstar archive table of iconic shoes and an interactive photo experience and digital floor that allowed consumers to engage in the campaign stories and be inspired by the numerous sports icons.