FRED PERRY - SOHO, NEW YORK

New Flagship Store in SoHo, New York

Fred Perry o pened their doors to a new North American flagship store at 483 Broome Street in SoHo, New York. (Fred Perry)

Rizlly is proud to have been a part of the British street fashion brand’s third store in the United States – engineering, producing and delivering our new retail concept into the historical landmark building.

With the site originally being constructed as a commercial warehouse in 1903 and then later turned into an antique store, we also incorporated repurposed furniture and bespoke elements into the stores concept to further reflect and preserve the building’s architectural qualities.