VIRTUAL REALITY IN RETAIL

Virtual Reality (VR) and Augmented Reality (AR) technologies in retail are becoming increasingly popular and are frequently seen in premium and engaging campaign activations and customer experiences throughout retail environments.

Rizlly had the pleasure of collaborating with Roundhouse on the design & engineering of the premium #adidas campaign #NiteJogger #SS19 – then installing it into 6 x Parisian stores. LED light tubes and reflective graphics were used to create a space to house the immersive VR experience, complete with #OculusGo headset. The combination of minimalist design coupled with reflective technology allowed for the product to take center stage and shine.